Design of the communication strategy for the Panama Sanitation Program

The Inter-American Development Bank invites consulting firms to submit their Expression of Interest to design a comprehensive communication strategy for the Panama Sanitation Program, aimed at strengthening citizen knowledge, improving public perception and making the benefits of sanitation visible.

1. Communication planning and diagnosis

Design the work methodology, analyze institutional channels and carry out 2,000 surveys in Panama and West Panama to establish a baseline of citizen perception, identify gaps and evaluate reputational risks.

2. Design of the communication strategy

Define priority audiences, institutional narrative, key messages and strategies for territorial communication, citizen participation, crisis management and behavior change. Develop a plan with budget, timeline and performance indicators (KPIs).

3. Visual identity and communication tools

Develop a brand manual, graphic guidelines, and visual proposals for digital, printed, audiovisual, and educational materials, including three conceptual designs for manhole covers.

4. Digital marketing and media strategy

Design proposals for social networks and website, identify relevant media and journalists and formulate a strategy for positioning, public relations and dissemination of the progress of the Program.

Interested companies should carefully review the registration requirements on the relevant IDB portal and ensure that all requested information is completed before submitting their Statement of Interest (EOI).