Identify good international practices, a diagnosis at the national level and a regulatory roadmap for knowledge-based services that allows increasing exports from the sector

"Programa de Apoyo a la Diversificación e Internacionalización de la Economía Colombiana, (hereinafter "the Program"), whose general objective is to contribute to greater diversification and internationalization of the Colombian economy in order to boost the country's economic growth. The Program it amounts to USD $ 24 million, with a disbursement period of five years.

The Program consists of two components.

Component I: “Export Promotion of Knowledge-Based Services (SBC)”, for USD $ 10.5 million, seeks to boost external sales of the priority SBC sectors for this Program, which are: i) audiovisual, ii) advertising and marketing, iii) digital animation and video games, iv) publishing and graphics services, v) software and apps, vi) architectural and engineering design, vii) value-added BPO services, viii) education, ix) healthcare (telemedicine), x ) performing arts and xi) music; through the programs of the Ministry of Commerce, Industry and Tourism (MinCIT). This component will mainly finance the design and / or implementation of: i) business strengthening programs, ii) export promotion programs, iii) analysis of gender gaps, iv) institutional strengthening of the entities and Autonomous Patrimonies linked to the MinCIT, v) commercial promotion activities, vi) information platforms to export services, among others.

Component II "Attraction and Facilitation of Foreign Direct Investment (FDI)", for USD $ 10 million, seeks to increase efficient FDI flows, through the implementation and use of new tools to streamline procedures, and the promotion and investment attraction. This component will mainly finance: i) the development of the Single Investment Window (VUI), which includes: formulation of the governance model and issuance of the regulatory framework, mapping and simplification of the main investment processes, digitization of procedures and development of the platform IT, integration of the VUI at the subnational level with a pilot region, among others; ii) design and implementation of new tools to promote and attract efficient FDI; iii) positioning of the country brand to attract efficiency FDI; iv) institutional strengthening of the MinCIT, ProColombia and other entities linked to the program; v) Establishment of the figure of the Investment Ombudsperson.

The implementation and execution of this loan program is in charge of the MinCIT, under the leadership of the Vice Ministry of Foreign Trade (VCE) and with the technical support of ProColombia and Colombia Productiva. To fulfill its function, the MinCIT has structured a Project Coordination Unit (PCU) in charge of the coordination, planning and technical and fiduciary monitoring of the program. Additionally, it has the support of the Colombian Foreign Trade Fiduciary (Fiducoldex S.A.) for the procurement and financial management of the Program.